Bringing social media into the digital conversation
New digital channels are transforming the way executives share views and analysis. Never before has it been easier to inspire conversations, debates, and discussions among a global audience of executives, analysts, and other key influencers. Oxford Economics works closely with clients to employ new media techniques to distribute research and develop ongoing engagement through social media channels, interactive executive forums, and videocasts.
With the pathways of global influence being redirected by new digital tools such as smart devices, streaming videos, microblogging, and virtual conferences, Oxford Economics can help firms rethink their thought leadership for success in the digital age. By drawing on our thought leadership capabilities, you can turbo-charge your global communication and marketing programmes, and ensure they reflect the essence of innovative thinking.
Using a variety of the latest digital and social media tools, we can offer your firm expanded opportunities to develop wider and deeper interactions with partners, customers and other stakeholders. We can leverage a host of web networks from Twitter and LinkedIn to those of media firms, NGOs, and trade organisations to draw attention to your research work and generate leads. We can design and produce a variety of web-enabled live events that allow firms to “meet” and collaborate directly with partners, clients or colleagues. Pre-recorded video presentations, meanwhile, allow “on demand” access to influential thought leaders.